Event & Field Marketing

Event and field marketing leader with deep experience driving revenue, engagement, and brand loyalty through large-scale conferences, live online events, webinars, and membership communities.

Experience & Examples

Throughout my career I have led marketing strategy and execution for a wide variety of events: large-scale conferences, webinars, virtual events, and live experiences designed to drive revenue and community engagement.

As an Event Marketer, there’s no better feeling than to see a room filled with thousands of people–people who are there because of your efforts.

At Social Media Examiner, I played a central leadership role in marketing and executing Social Media Marketing World, a 4,000-person international conference. I led field marketing initiatives on-site, helping drive the sale of 1,000+ next-year conference tickets with a 30% on-site conversion rate. I also helped train up to 200 conference volunteers to uphold premium-quality customer service standards.

In later roles I continued to support both in-person conferences and virtual events, including managing affiliate-driven promotion for approximately 20 events per year, coordinating partners and sponsors, and planning integrated launch events tied to product releases and personal brand initiatives.

I integrate event marketing with content, email campaigns, partnerships, and post-event retention strategies to extend the revenue impact beyond the event itself.

Key Results

Scaled conference ticket sales 248% over five years
Led promotional marketing for a 4,000-person international conference
Sold 1,000+ next-year tickets on-site with a 30% conversion rate
Promoted ~20 live and virtual events annually

Jennifer, we do a LOT of events, and title sponsor at most. Your hospitality, making sure we were taken care of, and keeping us updated on things was fantastic, one of the best I’ve personally experienced. We really appreciate your authentic care for us and how nice you are! Ben said you are one of the nicest people he’s met. And I can’t wait for you to run our flashmob!

Jennifer is friendly, thorough, conscientious, and passionate. I ‘hired’ her to volunteer for two of our events and we were so happy with her, that we hired her for real. Many of our guests at Social Media Marketing World assumed she was on staff because of how personally she took her role. She thinks and writes well, and always remembers the customer. She also has a great work ethic. She goes above and beyond the call of duty, providing added value in the details. Loved having her on our team!