Experience & Examples
Throughout my career I have operated as a hands-on marketing leader responsible for translating business goals into integrated marketing strategies that drive revenue and growth.
At Social Media Examiner, I helped lead marketing programs that generated 80–90% of company revenue through integrated campaigns spanning content marketing, email, social media, and events. I also managed cross-functional teams and external agencies across paid media, video production, podcasting, and content creation.
In my current role at Office Dynamics International, I oversee marketing strategy and execution across two brands, managing product launches, an annual conference, webinars, and content campaigns while building scalable marketing operations through structured workflows and editorial planning.
My leadership approach focuses on aligning strategy, content, and campaign execution so marketing programs can scale efficiently while delivering measurable business results.
Key Results
- Led marketing programs generating 80–90% of company revenue
- Scaled conference revenue through integrated campaigns
- Managed cross-functional teams and external agencies
- Promoted within one month to lead marketing for a second business line
