Experience & Examples
Content marketing has been the foundation of my work in building audience growth, brand authority, and demand generation. I have led large-scale content operations across blogs, newsletters, podcasts, video, webinars, and social media while aligning editorial strategy with business and revenue goals.
At Office Dynamics International, I lead content strategy and production across 3 blogs, 3 newsletters, and 6 social media channels, including web pages, email campaigns, automations, lead magnets, books, ebooks, workbooks, and long- and short-form video. These support 9 product launches per year, monthly webinars, and a 500-person conference.
At Social Media Examiner, I helped build and scale a new content brand, blog, and podcast, overseeing content production across multiple channels, and recruiting and managing 40+ contributors. At one year, that business was producing 4 weekly articles, 1 podcast interview, had 5572 email subscribers, and nearly 1 million views (average 28K views per week).
Across my roles I have developed editorial strategies, content calendars, and scalable workflows that support integrated campaigns, product launches, and audience growth. I continue to use AI-assisted tools to accelerate content ideation and production while maintaining strong editorial standards and brand voice.
Key Results
- Led content programs contributing 80–90% of company revenue
- Managed large-scale content operations across blogs, email, podcast, and video
- Launched a new content brand and blog with 40+ contributors
- Initiated SEO cleanup of a 553-post legacy blog
