Experience & Examples
Email marketing has been the most important revenue driver across my marketing leadership roles. I have developed and executed email strategies supporting product launches, conferences, memberships, and digital education programs, integrating email with content marketing, social media, partnerships, and event promotion. I have also created email swipe campaigns for affiliates to use when promoting on our behalf.
At Social Media Examiner, I introduced advanced email strategies including segmentation, split testing, and automated sequences that ultimately contributed to email generating 67% of overall company sales. My work included messaging and positioning strategy, launch sequences, newsletters, and post-event analysis, using campaign data to drive email optimization and decision-making.
The images on this page provide a glimpse of the 24-week email marketing campaign promoting the Social Media Marketing World conference in 2020. We were extremely lucky to have scheduled the conference for March 1-3, 2020–one week before the pandemic shut everything down. Ours was the last event held at the San Diego Convention Center in 2020.
Across my roles, email has served as the backbone of integrated campaigns that support product launches, events, partnerships, and audience growth.
Key Results
- Email marketing generated 67% of company sales at Social Media Examiner
- Implemented segmentation, split testing, and automated email sequences
- Developed campaigns supporting launches, conferences, and digital programs
- Integrated email with content, social media, and event marketing
